What is the true measure of a copywriter’s effectiveness?
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- The beautiful copy they wrote?
- Their clever use of words?
- The snappy jingles they created?
- The great artwork they designed to accompany your ad?
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If you answered YES, to any of the above questions ... may I be so bold as to ask ... are you happy with your current ad’s response?
The true measure of a copywriter’s effectiveness is not in those things I’ve listed—but in how well ... the copy generated a response.
B.Booth & Associates LLC believes that clear, concise copy, written in a way that prompt your customers to make a decision, is the only criteria worth judging a copywriter on.
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Doesn’t that just make sense?
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If your car wasn’t working, you would expect your mechanic to fix it...
Then shouldn’t you expect responses from the material that the copywriter has written?
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I probably know what you’re thinking:
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I’ve made some valid points, but what makes your company different?
A Brochure, Sales Letter, Print Ad, Self-Mailer etc., ... which is written, not only to fulfill the
need of your customers, but to appeal to the emotions that drive that need, is what separates
B.Booth & Associates LLC ... from the competition.
What are the benefits of your product or service when properly described ... lead customers to your door?
CONTACT US TODAY.
We’ll help you find the ANSWERS.
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